The World's Greatest Blog

Time for a wholesale change of this page now, after it became apparent that Google agreed with my outrageous claim to be “Lord of the Internet” back in June 2009, when I wrote this very page following a night of high drama in the mean streets of Leith, Edinburgh, Scotland, UK.

Quite simply, if you go to Google, and type in “Lord of the Internet” and hit “I’m feeling lucky!” you should end up back here, or my name ain’t Jack Robinson.

As the first Lord of the Internet, I see it as my role to continue the effort to highlight inequitable behaviour (like the old Phorm debate we told William Hague MP about) as well as to make sure that people realised exactly what was happening to their old computers once they threw them away – long before it was popular or fashionable to do so.

Unfortunately, being Lord of the Internet is an unpaid position, so as often as not, in addition to my worthy good-works, you’ll also find me putting shopping deals into Deal85.com, or developing the business of Your-Story.org (the fastest growing online press release portal – did I mention it is free?!) – either that, or working on our now 30-strong team of websites in varying stages of completedness and awesomeness.

Some people talk about “spreading yourself too thinly” – but luckily, at 24 Hour Trading, we now have the skills and expertise of four people to draw on, as well as regular and vital contributions from thousands of people around the world.

We are also able to foster great partnerships which work to the advantage of us, our web properties, and those with whom we are partnered to strengthen all of our online endeavours. For example, we provide

• a free online deals, sales and voucher codes presence to small and medium sized businesses over at Deal85.com;
• free online event publicity at IKnowWhereItsAt.com;
• free online press and social media release distribution at Your-Story.org;
• free sports betting tips at Systemlays UK
• remixes, mashups and covers at Remix.vg
• free web hosting to Nige at The New Current and Lauren Lamont, fashion designer
• Free equestrian classifieds at Allied Equine

All of this in addition to generally keeping the scammers in check here at the World’s Greatest Blog  go some way to showing you why a Google search for “Lord of the Internet” lands back here with a page about me and what I’m doing.

The primary reason is very simple: we are good at online search, very good. We can get a page ranked for a search phrase or keyword very well.

People always ask me how this is done; what buttons am I pressing, who am I impressing? The answer is far less cloak and dagger than they imagine, which is why the black-hatters, spammers and scammers out there are havign such a hard time making ends meet in online search.

Google, the leaders in online search provision, also drop massive hints at their “Webmaster Guidelines” – the answer to ruling online search for a keyword or keyphrase is this: in order to be number one for a search term, you must show Google that your page(s) are the most relevant results for that search. The first mission, therefore, is to produce the best possible resource on your subject. Then the rest falls simply into place.

Think about it.

If you have the best webpage in the world about blue widgets, then a search for “blue widgets” should land at your site. If you do not, then no amount of “optimization” or jiggery pockery is likely to work for you: chances are Wikipedia offer more to the average searcher than you do.

So why am I “Lord of the Internet”? because Google thinks I am, OK, and why does Google think I am Lord of the Internet? Because I am the most relevant result when you search for that. Now which came first, the chicken or the egg?

At least for the time being, Rob Scott is Lord of the Internet.

Spread the word.